4 Features That Make A Good Press Release
Compared before, press releases don’t have much weight as well as impact than what they had before according to some. And while it is true that there are some other people who use them incorrectly, still these releases can have a huge impact on helping to create buzz about your brand and products so long as it is written properly. To help you create effective and impressive press release, there are a number of tips that you must be aware of to ensure that your release can deliver the desired results.
Number 1. Newsworthy – if you’ll look around, you are going to find lots of people writing news that are unworthy releases. To become successful, you should be certain that the release has got something that’s worth mentioning. Basically, this could be just about anything from introduction of new product, abnormal profits and so forth. As a general rule, you must not make a release that is not adding anything new to people.
Number 2. Informational – initially, people are using press releases in order to popularize their brands. Remember that it is almost impossible to make progress if you will follow this. Press release that you’re going to write should be informative. If you have introduced a new product, then you must not just focus on your company but you should tell more about the product specifically. If you want journalists to find it interesting, pick it up and then either distribute or publish it, then you should talk about statistics and facts of the product as well.
Number 3. Timely – the release isn’t going to create an impact as what you expect it to if it’s released at the wrong time. Experts actually recommend writers to send releases during productive hours of day. Basically, it is more likely to catch people’s attention before 10am. On the other hand, you should be cautious of the day that you are going to send it out. As a general rule, you must send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends as there are only few or no people who read during this time.
Number 4. Easy to read – if the press release is written in hard to read language, don’t expect that it can grab plenty of attention. Not only that, no one is going to read or share it if it is not formatted beautifully. Your release has to be written in easy language and also, it has to be formatted professionally so by that, people will have easy time of navigating through it.
Press releases can be both impactful and effective as long as it meets these 4 features.