The Merits Of Using An Affiliate To Advertise Your Products. Affiliate marketing is a market strategy where merchant make use of affiliates to advertise their products for them thereby paying the affiliates a commission. People find the goods they have interest in and promote it for the sake of others so as to earn a share. The associate earns some reward in commission when he brings in a visitor who is interested in buying the goods that the affiliate has advertised. There are four role players in this process including the company, the network, buyer and the affiliate. The merchant is also known as the retailer, and he or she is the owner of the products that are being sold. The network is the platform for which the offers are advertised for the affiliate to choose the products that he or she want to advertise. The another contributor to this process is the affiliate. He is the one who is responsible for selling the product to the customers thereby earning the commission. The another contributor is the buyer who buys the products. Affiliate marketing is a marketing technique that surpasses online selling. Affiliate marketing make use of many forms of advertising their goods and services. One of the strategies used in search engine optimization and hence the website is well known. The search engine optimization enables the website to appear in the top positions. Affiliate marketing may also encourage email marketing and also spread the popularity through social media. Affiliate marketing is closely related to the referral marketing since both of them use the third person to sell their products. The market approach is helpful to any merchant who likes his goods being bought fast and hence acquires new stock. The commission to be earned by the affiliate is an agreement between the publisher and the retailer. There are various benefits of selling through a third party. One is that both the merchant and the affiliate will share a symbiotic relationship. The merchant gets his goods sold while the publisher earns a commission. The merchant will also earn new traffic to his or her website which contains prospective customers. An advantage to the merchant is that he or she gets to pay when a sale is successfully made and hence this becomes cost effective. Another advantage is that there is a fixed cost. The fee quoted on the website is what the seller receives. The company might decide to increase the payment depending on the increased sales that the affiliate has paid. There is adequate transparency in such business operation. This is because the merchant can trace all the sales from the platform where the goods are being advertised. The company that owns the goods can acquire all the information of the deals that the affiliate has transacted with the customers. The retailers can supervise his work online since the operations and the orders done by the customers are done online.